Email Marketing is a form of Direct Marketing to send out commercial messages to potential or current customers .Marketers are heavily dependent on Email Marketing for promotions, Lead Generation and Customer Loyalty. Marketers use both transactional mails which are triggered by events or customer’s interaction with a company and direct mails to broadcast company’s promotional communications.

  •   Email Marketing Overview
  •   Database Management
  •   Customer Acquisition and Retention Techniques
  •   Email Newsletters
  •   Tracking and Reporting
  •   Best Practices