- Introduction to Mobile Marketing
- Types Of Mobile Marketing
- Push Messaging – SMS,MMS
- Interactive Voice Response
- Mobile Applications
- Quick Response Code
- Augmented Reality
Mobile marketing is marketing on or with a mobile device, such as a cell phone. It uses interactive wireless media to provide customers with time and location sensitive, personalized information that promotes goods, services and ideas.
Mobile Marketing has become all the more relevant since customers’ movement is unpredictable, customers are not restricted to their homes and offices. It is imperative to position ones marketing mix to reach these customers through mobiles devices. Mobile marketing has developed into a fully functioning advertising market on its own and can be broken down in to different types like SMS/MMS Marketing, Interactive Voice Response, Quick Response Code, Promotion of Mobile Applications, Augmented Reality etc.