- Introduction to Search Engine
- How Search Engine Works
- Keyword Analysis
- Optimization Techniques :-
- On page Optimization Techniques
- Off page Optimization Techniques
- Search Engine Algorithms
The sole objective of SEO is to increase website visibility to internet users and increase traffic on it. SEO is based on search engines functioning, what people search for, the actual keywords used for searching and which search engines are frequently used by their targeted groups. Search engine optimization is vital to a business because almost 90% of all online traffic is achieved through the various search engines. Although getting high traffic is one of the key goals of SEO, it is equally important to retain existing traffic. Website owners need to maintain a fine balance between attaining a better search engine rank and quality of their site. This is an ongoing process so regular updates for improvements are needed.