Web Analytics in an integrate part in digital marketing which covers key aspects like measuring web traffic, advertisement campaign evaluation, market research and to figure what works in getting customers to the website. It is also used to determine which part of the site is generating traffic and which part needs improvements.

  •   Introduction
  •   Google Analytics overview
  •   Traffic Sources
  •   Goals & performance metrics
  •   Actionable Insights
  •   Web analytics tools
  •   Role in Decision Making
  •   Common mistakes to be avoided
  •   Social media analytics