Every business needs a fruitful marketing strategy. Especially, the start-ups trying to do marketing on a shoestring require something economical and fruitful to drive conversions. They need to plan and must ensure a good beginning since well begun is half done. Here, are 5 economical ideas of online promotion which every business should start with.
Leveraging Social Media
The biggest advantage of social media is that it is free to use. Just create an account and start adding people into that. This is the best platform to teach and reach people. Inform them about the USPs of your products or services and along with that entice them with attractive offers to drive conversions.
Local Marketing is favoured by Google as well and therefore, lets users list their brand in Local Listing. This way people in your vicinity can easily find you on Google. Moreover, there are many other local business listing websites on which you can list your business for free.
Word of mouth works well. People believe more on the products or services recommended by their friends, colleagues, or relatives. It is also known as ‘Influencer Marketing’. Communicate with the people around you in your network and ask them to use your product or services. Satisfied people would definitely recommend it to their network thereby making your business grow.
Content Marketing is another economical solution for marketing. Create a blog and post blogs on it consistently. Increase your readership and interact with them through comments. You can also ask other bloggers to review your brand and let their readers know about you.
Email Marketing is accepted these days because of being economical and effective. Sending emails let you personalise your marketing strategies based on the geography and interests of the customer. You can also send customised offers and deals to your prospects as well as fortify the relationship with your existing customers through ‘Thank You’ and ‘Miss You’ emails.
Let’s Go Economical :
These are the must do promotional strategies for propagating brand awareness. It is always better to start with digital marketing and tap internet users. It is economical and also lets you precisely calculate the true ROI.