Digital Marketing is a highly dynamic field. Might be as fast as it changes every time you blink your eyes. The most important thing to know about Digital Marketing is that it is being adopted equally like traditional marketing strategies.
Video Display Ads are now being compared with TV Ads and assumptions are made that someday the investment in video display ads would be equal or more than TV ads. Just because advertisers are now increasing the budget of display video ads.
Here are 5 effective tips to update your digital marketing knowledge –
Events and Conferences:
Many events and conferences are organized in the world for marketers doing digital marketing. You can even register yourself for webinars, so you don’t have to go anywhere. But, keeping contact with industry influencers is utmost necessary to perform the best in the present and be prepared for future.
You can also attend workshops to explore new insights about digital marketing. Many Digital Marketing Workshops in India are being organized and marketers take the benefits of the digital marketing industry. Workshops are the best for those who are already working in the marketing domain and need to upskill themselves.
Following Influencers on Twitter:
Twitter is the social media or microblogging site. But, it is also a mine of experts and veterans who share their special tips. Follow the influencers and learn the fine tricks to improve your performance. There are 320 million monthly active users on Twitter. So share and gather ideas and try to be as dynamic as your industry.
Follow prominent blogs:
There are many digital marketing influencers and ‘Neil Patel’ is one of the biggest names from India. You can follow the blogs of such influencers who keep sharing their experience and knowledge through blogs and sometimes infographics as well. The quality of being a student throughout the life works as a success mantra in Digital Marketing Industry.
Join Communities Online:
You can find many online communities like LinkedIn, Quora, and G+ where people keep sharing their ideas. You can discuss any problem in the forum and ask suggestions. It will be a great medium to learn and perceive what others are doing. People will tell you their stories and drive you to the right path.
What it translates into:
You just need to be in the touch of your outer world, no matter how introvert or workaholic you are. You need to upskill yourself every time and this should be done simultaneously with your work. You need to keep one thing in mind that Digital Marketing survives when learning and working, both are done simultaneously.